Using the 'big guns' of persuasion; invention, arrangement, style, memory, and delivery
Discovering which logical techniques to use.
Arrange your speech. First, introduction, in which ethos should be used to gain the audiences approval. Then, narration, division, proof, and refutation, which all involve logos. Finally, the conclusion, in which pathos can be used to great effect.
Using the five virtues of style: proper language, clearness, vividness, decorum, and ornament. Proper language , Use words that fit the occasion. Clearness , Don't use overly complex diction, be simple.
Find a way to project a 'rhetorical reality' for the audience. In other words, create a picture or story that the audience can imagine.